Process

Clarity at
every stage.

A visible, founder-led workflow keeps product decisions, design and engineering moving toward the same release.

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01

Idea

Clarify the problem, the customer and what success should look like. Each stage ends with a concrete decision or working result that moves the product forward.

02

Scope

Choose the essential release, technical approach and priorities. Each stage ends with a concrete decision or working result that moves the product forward.

03

Prototype

Make the experience tangible before full implementation. Each stage ends with a concrete decision or working result that moves the product forward.

04

Build

Engineer the product in focused, reviewable increments. Each stage ends with a concrete decision or working result that moves the product forward.

05

Test

Verify the core journeys, edge cases and release behavior. Each stage ends with a concrete decision or working result that moves the product forward.

06

Launch

Prepare production, release the product and plan the next iteration. Each stage ends with a concrete decision or working result that moves the product forward.

The next step

Start where
your product is.

An idea, a rough flow, an existing prototype or an app that needs rescue can all be useful starting points.

Discuss your project